The Inspired 7500-mile Challenge

A blog from Jamie Bunce

As 2023 came to a close and my mind went to the year ahead, I decided to set myself a challenge to raise money and awareness of a cause extremely close to my heart.  Justin Butlin is a friend that Neal Dale and I have known since our school days who was diagnosed with terminal prostate cancer in September 2022. Unfortunately, Justin’s prognosis is not great and at just 53 it’s a devastating blow for his family and all those close to him. The stark reality is that ‘1 in 8* men will get prostate cancer, and if you are black, your dad or brother had it, you’re at even higher risk. Prostate cancer is not always life-threatening, but the earlier you catch it, the more likely you are to be cured.’

group bike ride

I’ve been so moved by Justin’s journey that I wanted to do my bit and have committed to a 600-mile (and 28,200ft elevation!) bike ride from our Millbrook Village in Exeter to Gifford Lea in Cheshire, via Ledian Gardens in Kent, and every one of our communities in between. While a key objective of undertaking the bike ride has been to try and raise funds for Justin’s life-extending treatment and to support a small but proactive charity, Prostaid, I’m also hugely passionate about supporting Justin’s legacy by raising awareness of this all too common and cruel disease that is robbing families of fathers, brothers, husbands, and sons the world over.


Since announcing this on my Linked In page between Christmas and New Year, I’ve been blown away by comments and messages that have demonstrated just how many Inspired residents and colleagues have been impacted by prostate cancer. Because of this, we thought why not open the challenge up and be stronger together with an Inspired-wide challenge to deliver 7,500 miles of inspiration!

With the wellbeing and the health of our residents and colleagues front and centre, plus the route passing through every Inspired Village, the 7,500-mile challenge is a chance to get us all moving, and hopefully have a bit of fun in the process! It doesn’t need to be cycling, people can do their miles by walking, running or even horse-riding - however people want to get involved. As part of this challenge, we are also aiming to get 2,500 people a PSA test (a blood test to help detect prostate cancer) so I will be asking colleagues, residents and anyone we can reach, to get a test through us as part of this challenge – it might just save a life.


Stay tuned to our social channels on Facebook, Linked In or Instagram to see how we’re working towards our target plus how we’re preparing for the ride. You can also donate to my fund here.


Thank you for reading.


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